Alfa Romeo CEO’s ‘passion for brand’ could be key to reviving its fortunes

His move from France to Italy was not driven by career ambitions. “When you are head of the Peugeot brand, which brings in billions of euros per year, you don’t go to Alfa for career reasons. You do it for personal reasons, you’re driven by passion, and by family reasons,” he said.

The family reasons are ancestral ties with Italy. His grandfather moved from the small coastal town of Gaeta in central Italy to France in 1904.

And his family has longtime bonds to Alfa. “When I was born, my father was driving a blue Giulia 1300, then he switched

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Alfa Romeo drops Giorgio underpinnings, will use EV platform from parent Stellantis

Imparato confirmed that the launch of Alfa’s upcoming Tonale compact SUV — a crucial model for the brand’s revival — has been delayed by 12 weeks. Company sources told Automotive News Europe earlier this month that Imparato has demanded better performance from the vehicle’s plug-in hybrid powertrain, pushing back a sales introduction until early 2022.

Production of the Tonale will start at Stellantis’ Pomigliano plant in Italy in March 2022 and its market launch will follow on June 4, 2022, Imparato said.

The Tonale will use the Jeep Compass’s.US Compact Wide underpinnings.

‘Baby Alfa’ delayed too

Imparato confirmed that

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Alfa Romeo to get new design boss as brand heads for latest turnaround

Mesonero strengthens the top management team that new Alfa Romeo CEO Jean-Philippe Imparato is putting together to try to reverse the declining fortunes of the sporty premium brand.

Stellantis CEO Carlos Tavares has tasked Imparato, who had a successful run as Peugeot CEO, with reviving Alfa Romeo sales and developing new joint models for the Alfa, DS and Lancia brands.

Mesonero joins Alfa with two new models already approved for production: the Tonale compact SUV, whose launch has been delayed to early 2022 by Imparato, and a small SUV due a year later to be called the Brennero.

This means

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Alfa Romeo Tonale launch delayed after new CEO demands better performance

An Alfa Romeo spokesman declined to comment on whether the Tonale is being revised and delayed. “We cannot give updates on this topic at this time,” the spokesman said.

The Tonale will be Alfa Romeo’s first new model since the Stelvio went into production at FCA’s Cassino plant in central Italy at the end of 2016.

The brand has not released annual global sales figures, but according to the FIMCISL metalworkers union, production of the Stelvio, Giulia and the Giulietta sedan, which was discontinued in late 2020, fell 9 percent to 53,422 units last year. The cars

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