maps

Here Technologies and Unity developing 3D maps to boost in-vehicle experience

“The experience is becoming more and more centered around not just the performance aspects of a vehicle, but the entertainment, the information, the interactivity and, under appropriate conditions, being able to deliver gaming,” Edward Martin, director of product management at Unity, told Automotive News.

“Given the way in which current HMI systems are developed, they’re hitting the ceiling really in terms of the level of what customers can experience within a vehicle,” Martin added. “The consumer getting into a car today has a different expectation of what could be as opposed to what is.”

As a result, many automakers

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