MADISON, Wis. (BRAIN) — Schwinn will partner with an LGBTQ+ advocate on a 363-mile bikepacking trip to amplify his inclusivity message in the outdoor industry.
Mikah Meyer, who once visited all 419 National Park Service sites in a single trip, will embark on his bikepacking quest along U.S. Highway 101 on the Oregon coast on May 16. A novice cyclist, Meyer said he hopes to encourage others to try a biking adventure.
Schwinn will provide equipment, food, and transportation. It also will have a film crew document the trip.
“Schwinn’s partnership sends a powerful message that you don’t have to