Here Technologies and Unity developing 3D maps to boost in-vehicle experience

“The experience is becoming more and more centered around not just the performance aspects of a vehicle, but the entertainment, the information, the interactivity and, under appropriate conditions, being able to deliver gaming,” Edward Martin, director of product management at Unity, told Automotive News.

“Given the way in which current HMI systems are developed, they’re hitting the ceiling really in terms of the level of what customers can experience within a vehicle,” Martin added. “The consumer getting into a car today has a different expectation of what could be as opposed to what is.”

As a result, many automakers

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Specialized celebrates anniversary of Santa Cruz Experience Center with drone fly-through video

SANTA CRUZ, Calif. (BRAIN) — Specialized Bicycle Components is celebrating the one-year anniversary of its Santa Cruz Experience Center with a “fly-through” drone video of the store and nearby trails.

The video (below) was produced by the same team responsible for a popular fly-through video of a Minneapolis bowling alley earlier this year. 

The Experience Center offers bike demos, fitting services and merchandise only available in store. It doesn’t sell bikes. Specialized also operates an experience center in Boulder, Colorado, which opened in 2018.

“The big idea behind the Experience Center is that we want to provide a brand experience

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Bicycle accessories that’ll make your next cycling experience safe, secure, and fun: Part 2

Slowly and steadily, people are ditching the fossil fuel consuming and pollution causing automobiles for the more eco-friendly option of bicycles! Bicycles are a means of transportation that are not only healthy for the environment, but for us too! They’re a fun way of completing leg day without actually visiting the gym! Amping up your bike with handy and innovative accessories always adds on to the cycling experience. From bike tires that can last a lifetime without any punctures to a foldable bicycle helmet, we’ve got you covered with a whole range of fun and functional products. Bike

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7 Tesla Accessories to Supercharge Your EV Experience

Buying a few accessories can really bolster the usefulness of the clean and minimal interiors found in Tesla‘s Model 3 and Model Y. Tesla sells some accessories for its cars, like floor mats and a trunk organizer, but enthusiasts and third-party companies have largely been the ones to create new gear for Tesla’s electric vehicles.

The list of items new owners should look at ranges from the practical, like a protective wrap for the center console, to the fun, like an air mattress for Tesla camping. Both the Model 3 and Model Y share a very similar overall

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