To ensure vehicles get to dealership lots on time, automakers are flying chips to their U.S. factories and even building cars without certain high-end options.
Colleran described the chip crisis as even more challenging because the shortage is occurring at the same time as a post-COVID-19 surge in demand for new vehicles.
“You have a lot of stimulus in the marketplace right now,” he said. “It makes for a very interesting landscape.”
For now, Nissan has managed to find the chips needed to get the high-profit Pathfinder rolling off the assembly line. Production of the three-row crossover began at Nissan’s