BMW

BMW plans limited-edition X5 fuel cell vehicles in 2022

LONDON — BMW plans to unveil a limited series of hydrogen fuel cell crossovers in 2022 as the company continues to research zero-emissions alternatives to battery-electric cars, the company’s top executive said on Wednesday.

Speaking at the automaker’s annual shareholder meeting, CEO Oliver Zipse said the company plans a small production run of a hydrogen fuel cell powered X5 crossover next year.

Most of the auto industry is focusing its efforts on developing battery-electric cars to meet tightening emissions standards in Europe and China.

But BMW is one of a small number of automakers that currently sees possibilities for

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BMW finally buckles under the strain of global chip shortage

BMW AG is giving way to the global shortage of semiconductors after months of managing to maintain output in the latest indication the auto industry’s supply-chain woes are only getting worse.

The automaker will pause Mini car production at its Oxford, England, factory for three days starting April 30, according to a spokeswoman. It’s also reducing shifts this week at its plant in Regensburg, Germany.

BMW was one of the last remaining major automakers unscathed by a shortage of chips expected to cost the industry tens of billions of dollars in revenue this year. Tesla Inc. CEO Elon Musk this

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BMW Films Was One of the Best Automotive Ad Campaigns

Car companies love when their cars are on the silver screen. Brands like BMW, Audi, and Mercedes-Benz pay big bucks for their cars to get featured in big-budget blockbuster movies. BMW has been partnered with the Mission Impossible films for about a decade, Audi has been featured in Marvel films since 2008, and Mercedes-Benz was recently Batman’s choice of vehicle. Premium brands love them some movie magic. Which is why the BMW Films ads of the ’90s and ’00s were some of the best car ads of all time, because they weren’t ads… they were short films.

Back in the

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Debuts from BMW, Mercedes, Citroen, Buick, Toyota, Honda, Cadillac, VW

European automakers plan to debut key new cars at the Shanghai auto show next week after the world’s largest auto market recovered faster from the COVID-19 pandemic than their home region.

BMW and Mercedes-Benz will display new electric models as they step up their challenge to Tesla and battery-powered cars from China’s domestic brands. The two German premium automakers have reported record first-quarter vehicle deliveries, driven largely by explosive demand in China.

France’s Citroen also aims to capitalize on robust customer demand in China with the reveal of its new flagship, the C5 X.

The show starts on Monday.

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BMW, Mercedes keep U.S. plants supplied and producing

The semiconductor shortage that has been undermining worldwide auto production has spared the U.S. operations of two luxury manufacturers so far — the critical Southern assembly plants of Mercedes-Benz and BMW.

Both operations say they have not been pinched by the chip shortages that have been halting production at companies including Stellantis, Volvo and Honda in recent weeks.

Some analysts believe BMW and Mercedes-Benz are shielding their U.S. plants from the industrywide problem. The analysts say that is because the luxury makers’ U.S. plants are simply too important to their well-being.

“They can’t fail,” Joe McCabe, CEO of AutoForecast Solutions,

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BMW CFO brushes off Apple car threat: ‘I sleep very peacefully’

BMW Chief Financial Officer Nicolas Peter is undaunted by reports that the world’s most valuable company could enter the car business.

“I sleep very peacefully,” Peter said in an interview when asked about Apple. “Competition is a wonderful thing — it helps motivate the others. We’re in a very strong position and we want to remain in a leading position of the industry.”

Peter believes the German automaker is well placed as electrification and alternatives to private vehicle ownership transform the auto industry.

The comments are the latest show of confidence by BMW after a year in which it watched

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