His move from France to Italy was not driven by career ambitions. “When you are head of the Peugeot brand, which brings in billions of euros per year, you don’t go to Alfa for career reasons. You do it for personal reasons, you’re driven by passion, and by family reasons,” he said.
The family reasons are ancestral ties with Italy. His grandfather moved from the small coastal town of Gaeta in central Italy to France in 1904.
And his family has longtime bonds to Alfa. “When I was born, my father was driving a blue Giulia 1300, then he switched