Since 2001, the Pine Knob title had survived solely in spirit on the venue rechristened DTE Vitality Music Theatre, conjuring the previous summer season allure of loud and festive live performance nights north of Detroit.

Now, that basic title is headed again to the marquee: Pine Knob Music Theatre is once more the official designation for the beloved Clarkston amphitheater, which routinely ranks among the many top-grossing within the nation.

The Pine Knob renaming was revealed Friday morning by venue operator 313 Presents, following the expiration of DTE Vitality’s 20-year naming deal in late December. New companions United Wholesale Mortgage (UWM) and Trinity Well being had been additionally introduced as a part of a multiyear settlement that may preserve “Pine Knob” intact for a while to come back.

The corporate additionally unveiled a emblem that harks again to the Pine Knob authentic — together with the classic, Nineteen Seventies-style font — with a brand new twist on its woodsy summer season theme.

Extra:Pine Knob title returns: Classic photographs of venue previously often known as DTE Vitality Music Theatre

A new logo featuring the revived "Pine Knob Music Theatre" name was unveiled Friday, Jan. 14, 2022.

The revival of the Pine Knob title, coming because the amphitheater embarks on a fiftieth anniversary celebration, can be music to the ears of Michigan music followers, lots of whom continued to make use of the previous moniker years after the swap.

For concertgoers who got here of age within the ‘70s, ‘80s and ‘90s, it may additionally function a shot of nostalgic consolation after practically two years of pandemic-induced upheaval within the live-music world.